Creative direction and brand storytelling
The ideas, words and creative choices that shape how a brand shows up.
All talent
Creative director & Business of Speed co-host
Lali Michelsen
Lali Michelsen is a Business of Speed co-host with a background in advertising, copywriting and creative direction.
She interviews people across motorsport and brings her creative experience to conversations about brands, fans and culture. Her work includes an on-stage interview with Romain Grosjean at the Las Vegas Fan Prix.
Inquire about LaliTopics
Fan culture
How people discover motorsport, follow it and make it part of their lives.
Motorsport history
The people, stories and moments behind F1, IndyCar and sports car racing.
Booking formats
- Moderation
- Panels
- Interviews
Selected work
On stage
In conversation with Romain Grosjean
Lali’s interview at the Las Vegas Fan Prix.
Watch Lali interview Grosjean (opens in a new tab)Podcast
Business of Speed
Listen to Lali’s interviews and motorsport conversations.
Listen to Lali (opens in a new tab)Booking inquiries
Ask about Lali.
Tell us what you’re planning, when it’s happening and who it’s for. A brief, location and budget are useful if you have them.
Email Bloomfield hello@getbloomfield.com